There are many ways you can maximise your presence and return on investment with the Canterbury Home Show. And there's NO COST for extra exposure!
Our Canterbury subscriber database comprises of over 46,000+ quality local homeowners and home improvers who have opted in to receive communication about our events.
In the lead up to the Home Show we communicate with these subscribers, advising them of who and what they can see at the Show, any stand-out products, special offers and new products to look forward to, as well as an overview of the key features and highlights.
This is a great opportunity to get some extra free exposure for your product and brand to a highly targeted visitor audience before they get to the Home Show – be top of mind!
Here’s what we need from you so we can promote your business in our extensive Home Show marketing campaign:
INTERESTING & NEW PRODUCTS
If you have a new or interesting/different product, tell us so we can promote this in our consume emails, on our website and within our marketing content campaign.
Click 'More Info' for examples from previous Show.
SPECIAL CUSTOMER OFFERS
If you’re running any show specials or a prize competition at the Home Show, let us know so we can tell Show visitors within our WIN & SAVE promotion.
Click 'More Info' for examples:
If you have any recent (relevant) blog articles that you would like considered for inclusion on our blog site, please feel free to submit these along with images.
Click 'More Info' for examples.
Simply email your copy, images and/or offers through to:
Oh, and here’s a few extra ‘tools’ you might be interested in:
EXHIBITOR 'SOCIAL' TOOLBOX
Here's a few tools you can utilise within your social media and customer communications to highlight your presence at the Home Show. Don't forget to tell them that it's FREE ENTRY!More info
Marketing the Canterbury Home Show!
Attracting the right quality audience is critical to the success of the Canterbury Home Show, and ultimately your success at achieving a great ROI.
Therefore our campaign is designed to directly target (predominantly) homeowners who have an interest in home improvement, renovation and/or home building.
The media buy and campaign messaging is a direct reflection of this targeting in both our ATL (above-the-line) and BTL (below-the-line) marketing.
Our campaign consists of: Radio ads, Digital Billboards, Onsite footage with Chris Lynch, Metropol magazine, and a VERY strong, targeted Digital, Online and Social campaign, not to mention Direct Marketing to our highly valuable, targeted subscriber database of over 46,000+ local customers.
Our Digital campaign involves an approx. 4-week ad campaign across Facebook, Instagram and Google Ads. Targeting to our core audience (30+ with an interest in home improvement, among other things) residing in the wider Christchurch area. The focus of this campaign is to raise awareness and the purpose of the Canterbury Home Show, and then to drive ticket registrations and attendance.
In addition to the above ad campaign, we have various social posts and ads promoting feature elements, the key categories and exhibitors within the Show that our target audience is interested in.
Messaging is key, and promoting that we have the best range of quality exhibitors (specific to their home building and renovating needs) at the Show is our strongest attraction.
And all this means great extra exposure for your brand! So make sure you’re giving us your product info, great imagery, specials etc so we can market this to our HUGE online audience!