Our Canterbury subscriber database comprises of over 50,000+ quality local homeowners and home improvers who have opted in to receive communication about our events.
In the lead up to the Home Show we communicate with these subscribers, advising them of who and what they can see at the Show, any stand-out products, special offers and new products to look forward to, as well as an overview of the key features and highlights.
This is a great opportunity to get some extra free exposure for your product and brand to a highly targeted visitor audience before they get to the Home Show – be top of mind!
Here’s what we need from you so we can promote your business in our extensive Home Show marketing campaign:
The Canterbury Home Show's Exhibitor Tool Box is a great resource for exhibitors looking to make the most of their experience at the show.
It offers a variety of marketing tools and suggestions designed to help you promote your presence effectively. From social media graphics to email banners and logos, you'll find what you need to spread the word and draw in attendees with your own digital marketing.
Whether you're a first-timer or a seasoned exhibitor, these resources are here to ensure you have a successful and memorable experience at the Canterbury Home Show!
We're excited to offer limited advertising & promotional opportunities exclusively for our exhibitors.
This means your business can get extra benefit from the extensive exposure our campaign provides, as well as gain advantage over the competition. From the Show Guide to email and digital campaign opportunities, there's something for all exhibitors to get a little extra exposure.
Let's take a closer look at the exposure opportunities available to you....
If you have a new or interesting/different product, tell us, as we may promote this in our visitor emails, on our website and within our marketing content campaign.
Sharing information about new products at a show is crucial for generating excitement and anticipation among our visitor base. Promoting these new products through consumer emails, on our website, and within marketing campaigns maximises visibility, reaching a broader audience.
If you’re running any show specials or a prize competition at the Home Show, make sure you add these to your online directory listing webpage. You can do this via the Exhibitor Portal. If you have something EXTRA special, do let us know as we may promote to our Show visitors within our WIN & SAVE content.
The sooner you give us the heads up, the sooner we can pass your offers on to the visitors. Our visitors love a good deal and we love to share it with them.
If you have any recent (relevant) blog articles that you would like considered for inclusion in our blog or shared across our socials, please feel free to submit these along with quality, text-free images.
Throughout the year we love to share what our Exhibitors are up to in the marketplace, new innovations, awards, trend articles and general exciting news.
The A to Z of exhibiting at the Canterbury Home Show!
This Exhibitor Manual contains important information, regarding setting up your stand, key supplier details & operational information about exhibiting. Please take the time to read through the exhibitor’s manual to ensure all staff are up to date with the show procedures before coming onsite.
Exhibiting at the Canterbury Home Show is a big investment, so showing up without a solid plan just won’t cut it.
In this video, we’ll share expert insights on why proper planning is crucial to make the most of your time, money, and opportunities at the show. From setting clear business goals, designing an engaging stand, capturing leads, and training your staff, we’ll cover everything you need to know to succeed.
Plus, we’ll highlight tips on promoting your presence, engaging customers face-to-face, and ensuring post-show follow-ups to convert leads into real business.
Watch now and learn how to make a lasting impact at the Canterbury Home Show!
Attracting the right quality audience is critical to the success of the Canterbury Home Show, and ultimately your success at achieving a great ROI. Therefore our campaign is designed to directly target (predominantly) homeowners who have an interest in home improvement, renovation and/or home building.
The media buy and campaign messaging is a direct reflection of this targeting in both our ATL (above-the-line) and BTL (below-the-line) marketing.
Our campaign consists of: Radio ads, Digital Billboards, Onsite footage with Chris Lynch, Metropol magazine, and a VERY strong, targeted Digital, Online and Social campaign, not to mention Direct Marketing to our highly valuable, targeted subscriber database of over 50,000+ local customers.
Our Digital campaign involves an approx. 4-week ad campaign across Facebook, Instagram and Google Ads. Targeting to our core audience (30+ with an interest in home improvement, among other things) residing in the wider Christchurch area. The focus of this campaign is to raise awareness and the purpose of the Canterbury Home Show, and then to drive ticket registrations and attendance.
In addition to the above ad campaign, we have various social posts and ads promoting feature elements, the key categories and exhibitors within the Show that our target audience is interested in.
Messaging is key, and promoting that we have the best range of quality exhibitors (specific to their home building and renovating needs) at the Show is our strongest attraction. And all this means great extra exposure for your brand! So make sure you’re giving us your product info, great imagery, specials etc so we can market this to our HUGE online audience!
Simply email your copy, images and/or offers through to: [email protected] or [email protected]
Contact/Location
For information and assistance on exhibiting at the Canterbury Home Show, please do not hesitate to contact us!
Join the Club
Friday 21 - Sunday 23 March, 2025
Wolfbrook Arena Addington
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